2019
Data Manager
Outfox (Dentsu Aegis)
Built and maintained data pipelines, reporting, and campaign analytics
Practical AI automation for Swedish SMBs — built, documented, and handed over by a senior operator.
I help teams replace repetitive admin, sales, CRM, reporting, support, and content workflows with n8n, Make, APIs, and AI agents that run in production.
Who am I?
Background, how I work, and what I can do for you. Services and real-world solutions follow in the next sections.
In short
I'm Max — I help businesses stuck between manual spreadsheets, email handoffs, and tools that don't talk to each other. I replace that with automation and AI that actually runs in production, not slide-deck fiction.
My foundation is six-plus years in data engineering and orchestration — pipelines, integrations, and systems that hold up when it matters.
Beyond dedicated work with growing businesses, I've delivered in large, regulated environments — retail, banking, life science, and consumer platforms — with the same focus: measurable outcomes, clear ownership, and production-grade handover.
Brands & teams I've worked with
What I focus on for you
Clarity before tools — mapping how work really flows and automating what makes an impact.
Outcomes you can measure — fewer hours on routine, fewer errors, traceable runs and set KPIs based on your business.
Ownership by design — choose managed hosting when you want zero ops burden, or documented handover when your team wants to run the workflow itself.
Journey
Roles
Focus & craft
Common workflow pains
Where manual work is costing you time
The best first automation is usually hiding in a boring, repeated workflow that already has a clear owner and a visible cost.
01
Manual copy-paste between tools
Teams move the same customer, order, or report data between inboxes, spreadsheets, CRM, and finance systems by hand.
02
Leads stuck in inboxes or CRM
New enquiries arrive quickly, but qualification, enrichment, ownership, and follow-up depend on whoever sees the message first.
03
Reporting that burns Fridays
Weekly updates require exports, cleanup, charts, Slack posts, and explanations that could be generated from source systems.
04
Support and admin backlog
Routine questions, routing, summaries, and status updates take senior time away from work that needs judgment.
05
Tools that do not sync cleanly
Your SaaS stack has APIs, but the native integrations are incomplete, brittle, or missing key business rules.
06
AI pilots that never reach production
The demo worked, but nobody added logs, evals, permissions, handover, or human approval for risky actions.
Productized offers
Start with the audit, then build what pays back
A clear path from workflow diagnosis to practical automation sprints, scoped AI agents, retainers, and documentation-heavy handover.
Use-case library
Practical workflows Max can build
Concrete operating workflows across sales, CRM, reporting, support, Google Workspace, content, and internal knowledge.
Lead triage
Classify intent, enrich company data, assign owner, and trigger the right next step.
CRM hygiene
Deduplicate records, fill missing fields, flag stale deals, and keep contacts synced.
Quote and proposal flows
Turn intake data into structured drafts, approval tasks, and client-ready documents.
Support routing
Summarize requests, classify urgency, suggest replies, and escalate uncertain cases.
Google Workspace reporting
Pull Sheets, Drive, Gmail, Calendar, and API data into recurring operational reports.
Content operations
Convert research, briefs, and product notes into drafts, review queues, and publish checklists.
Internal knowledge and RAG
Search policies, docs, tickets, and wikis with source-grounded answers.
Pricing preview
Clear starting points before scope expands
Price anchors help you decide whether a workflow is worth investigating before committing to a larger build.
Lead-to-CRM Capture
A fixed 10-business-day build that captures every inbound enquiry, classifies intent, enriches the company, assigns an owner, and drafts the first follow-up.
19,500 SEK ex VAT
Monday Brief
A fixed 7-business-day setup that sends a plain-language Monday 07:00 brief from real source systems with week-over-week deltas and flagged changes.
12,500 SEK ex VAT
Automation Audit
Map processes, systems, data, risks, automation opportunities, ROI, and a practical roadmap before anyone starts building.
From 9,500 SEK ex VAT
Workflow Automation Sprint
Build 1-3 practical workflows in n8n, Make, or APIs that remove repetitive admin, sales, CRM, reporting, or support work.
25,000-60,000 SEK ex VAT
Exact pricing depends on integrations, data quality, risk, scope, and ownership requirements.
Delivery model
Hosted by default, owned when you need it
Most SMBs should not operate n8n or automation infrastructure themselves. VasthavM can run it for you, with a premium handover option when internal control is the priority.
Default
Hosted / Managed Automation
Workflows run on VasthavM-managed infrastructure with monitoring, alerts, support, and monthly improvement capacity. Your team gets the outputs without carrying the ops burden.
Premium
Owned / Handover Build
Workflows deploy into your accounts or infrastructure with documentation, credentials notes, and owner training. Higher upfront cost, lower dependency on ongoing management.
No vendor lock-in means the operating model is explicit: managed hosting for speed and reliability, owned handover when your team is ready to run it.
Trust and differentiation
Senior, hands-on, and documentation-heavy
VasthavM is Max Västhav personally building practical production automation for SMBs, not a generic AI agency.
Max personally builds and owns delivery
You work with one senior operator from audit to handover, not a rotating agency team.
Production data and integration background
The work is grounded in pipelines, APIs, BI, CRM, analytics, and systems that have to keep running.
No AI hype or slide-deck consulting
The goal is fewer manual hours, fewer errors, traceable runs, and workflows your team can inspect.
Documentation and knowledge transfer
You get workflow maps, runbooks, ownership notes, and training so the system does not live in one person’s head.
Hosted or owned delivery
Choose Managed Automation on VasthavM infrastructure for zero ops burden, or a premium handover build in your own environment when internal ownership matters most.
Human approval where risk matters
Financial, customer-facing, or irreversible actions get review steps, logs, and escalation paths.
FAQ
Common questions before the first audit
Short answers on ownership, tools, security, agents, and what happens after the audit.
What is an Automation Audit?+
A focused mapping engagement where Max reviews your processes, systems, data quality, risks, and automation opportunities, then returns a prioritized roadmap with ROI and build recommendations.
How long does it take?+
Most audits take 1-2 weeks. A single workflow sprint often takes 2-4 weeks. Agent pilots are usually 3-6 weeks depending on data access and risk.
Do we own the workflows?+
You choose. Managed Automation runs on VasthavM infrastructure with monitoring and monthly support. Owned Handover deploys into your environment with documentation so your team operates it.
n8n vs Make vs Zapier?+
n8n is best when ownership, self-hosting, and control matter. Make is strong for fast cloud workflows. Zapier is useful for simple automations but often becomes limiting or expensive at scale.
How is GDPR and security handled?+
The audit identifies personal data, processors, access patterns, retention, and model-provider choices before build. Sensitive flows get least-privilege access and human approval where needed.
When should we not use an AI agent?+
Do not use an agent when deterministic rules are enough, the data is too poor to evaluate, the action is high risk without approval, or nobody can own the process after launch.
What happens after the audit?+
You can build internally, ask Max to run a sprint or pilot, or move into a retainer for monitoring, improvements, and support.