Content Enrichment
Average content to category-defining. Same source, better output.
Most companies sit on hundreds of articles, product pages, and recordings that aren't pulling their weight. Enrichment takes what you have and rebuilds it — better hooks, better data, better visuals — without starting over.
What's inside
Articles, product pages, recordings — all sharper, all on schedule.
- 01
Article enrichment
Old posts rewritten with a current hook, fresh data, internal links, schema, and AEO answer blocks. The thing that climbs from page 4 to page 1.
- 02
Product enrichment (ecommerce)
Sparse product descriptions become category-leading — specs, use cases, comparison tables, schema. Conversion and SEO at the same time.
- 03
Recordings to assets
Webinars, podcasts, sales calls — turned into articles, social cuts, knowledge base entries, FAQ pages. One recording, ten assets.
- 04
Visual upgrade pass
Stock images replaced with AI-generated branded visuals, custom charts, real screenshots. The version that gets shared.
How an engagement starts
Audit the catalog. Enrich the top quartile. Repeat.
- 01
Inventory + ranking
Every existing piece scored on traffic potential, conversion, freshness, gap-to-best. Output is a backlog you can attack in order.
- 02
Enrich the top quartile
Top 25% of the inventory rebuilt first — that's where the visibility and conversion lift is concentrated. Usually weeks one through four.
- 03
Monthly cadence
Ongoing retainer to keep working down the list. After six months most catalogs are unrecognizable — and the analytics show it.
I score your existing content. You get a ranked enrichment backlog.
Common questions
- Will the URLs change?
- Usually no — we keep the URL, the canonical, and the inbound links. Enrichment compounds because the old equity stays. New URLs only when the page should genuinely split.
- How does this connect to ecommerce?
- Same engine. Product pages are the ecommerce version of articles — sparse, repetitive, AEO-vulnerable. Enrichment fixes them at scale.
- Can I do this myself?
- The engine, yes — eventually. The first round usually benefits from someone who's done it before, then your team takes over the cadence.
Also under Marketing
SEO & AEO / GEO
Rank on Google. Get cited by ChatGPT. Both rules are changing.
Performance Marketing
Hooks that earn the click. Pages that convert. Attribution that holds up.
Content Generation
AI-assisted, human-edited. Volume without slop.
Content Automation
Pipelines that source, draft, edit, and publish. You review.
Localization
Translation gets the words right. Localization gets the market right.