SEO & AEO / GEO
Rank on Google. Get cited by ChatGPT. Both rules are changing.
Half your buyers don't open a search engine anymore — they ask an AI. The other half still do, and Google's results page barely looks the same. The work is one stack now: classic SEO foundations underneath, answer- and generative-engine optimization on top.
What's inside
Visibility where buyers actually look — search and AI answers.
- 01
Technical SEO foundations
Crawl, indexability, internal linking, schema, Core Web Vitals. The unglamorous fixes that compound. Audit first, then a quarterly backlog.
- 02
AEO (Answer Engine Optimization)
Get cited by Google AI Overviews. Question-led content, schema for answers, the citation patterns Overviews actually use.
- 03
GEO (Generative Engine Optimization)
Get cited by ChatGPT, Perplexity, Gemini, Claude. Brand presence in training data, fresh-data signals, llms.txt, the entity work that earns the mention.
- 04
Content architecture
Pillar pages, hubs, supporting articles — built for the search graph AND for how LLMs traverse a site. Same structure, both audiences.
How an engagement starts
Audit. Backlog. Compound.
- 01
Technical + AEO audit
One pass over the site, the schema, the content, and the citation surface. Output is a ranked fix list and a 90-day plan.
- 02
Quick wins first
The technical fixes ship in week one. The content and schema changes ship over the first month. Visibility starts moving inside the quarter.
- 03
Monthly compounding
Monthly retainer: new content, new entities, fix rot. SEO and AEO both reward presence over time. Most clients run this 12–18 months.
One pass over SEO + AEO + GEO. Ranked fix list within the week.
Common questions
- Is AEO actually working in 2026?
- Yes. AI Overviews already show on most commercial queries. Sites with proper AEO get cited in the answer; sites without get scrolled past.
- How is GEO measured?
- Brand mentions in LLM responses (sampled across query sets), citations in Perplexity and ChatGPT, share of voice vs competitors. Real metrics, repeatable.
- Can I just do SEO?
- You can. Some markets are still 70%+ traditional search. I'll tell you in the audit if AEO/GEO isn't where your buyers are yet.
Also under Marketing
Performance Marketing
Hooks that earn the click. Pages that convert. Attribution that holds up.
Content Generation
AI-assisted, human-edited. Volume without slop.
Content Automation
Pipelines that source, draft, edit, and publish. You review.
Content Enrichment
Average content to category-defining. Same source, better output.
Localization
Translation gets the words right. Localization gets the market right.