Performance Marketing
Hooks that earn the click. Pages that convert. Attribution that holds up.
Most paid programs die in the gap between the ad and the page — the hook works, the page doesn't, the attribution lies, and nobody can tell why ROAS is sliding. The fix is end-to-end ownership of all three.
What's inside
Meta, Google, LinkedIn. Creative, page, attribution — owned together.
- 01
Creative testing engine
AI-generated and hand-crafted creative tested at the variant level. The winners get scaled, the losers get learned from. Weekly cycle.
- 02
Landing pages that hold up
Built to match the ad, not the corporate site. Fast, focused, instrumented from the first frame. Conversion is the only KPI.
- 03
Attribution that's honest
GA4 + server-side + UTM hygiene + post-purchase surveys. The view the C-suite gets matches what's actually happening.
- 04
Channel mix audit
Where the money should be flowing across Meta, Google, LinkedIn, TikTok — based on your funnel, not the platform reps' opinions.
How an engagement starts
Audit. Rebuild. Scale what works.
- 01
Funnel + creative audit
One pass over the ads, the landing pages, the attribution. You get a teardown with specific fixes by week one.
- 02
Rebuild the weak link
Usually the landing page first, then attribution, then creative. Whatever's leaking the most gets fixed first.
- 03
Monthly retainer
Weekly creative cycle, monthly attribution review, quarterly channel rebalance. Scale what's profitable; kill what isn't.
Teardown of ads, pages, attribution. Specific fixes, ranked.
Common questions
- Do you manage the ad spend?
- Yes — Meta, Google, LinkedIn. TikTok if it makes sense. I'm hands-on inside the ad managers, not just briefing an agency.
- Minimum spend?
- Around 30 000 kr/mo in media to make the program worth running. Below that, I'd build the foundations and run them yourself.
- What about iOS 14 and the cookie thing?
- Solved problems with the right stack: server-side events, post-purchase surveys, conversion modeling. Hard, but not mysterious.
Also under Marketing
SEO & AEO / GEO
Rank on Google. Get cited by ChatGPT. Both rules are changing.
Content Generation
AI-assisted, human-edited. Volume without slop.
Content Automation
Pipelines that source, draft, edit, and publish. You review.
Content Enrichment
Average content to category-defining. Same source, better output.
Localization
Translation gets the words right. Localization gets the market right.