Pain points
- Ad budget spread across campaigns that do not return
- No clear view of true ROAS per channel or campaign
- Manual bid and budget changes that lag the data
- Agency reports that explain activity, not results
AI Performance Marketing
AI performance marketing for Google Ads, Meta, and paid social
AI-assisted ad management that cuts wasted spend, surfaces what is actually working, and moves budget toward the campaigns that return — without guesswork or agency lock-in.
Target customer
SMBs spending on Google Ads, Meta, LinkedIn, or other paid channels who suspect a chunk of the budget is wasted but lack the time or data to prove where.
Pricing indication
Setup from 14,500 SEK ex VAT, then optimization retainer from 7,500 SEK/month ex VAT
Setup covers audit, tracking, and restructure. The monthly retainer covers ongoing optimization, testing, and reporting. Ad spend is paid directly to the platforms.
What Max can build
- Cross-channel spend and ROAS analysis
- Wasted-spend, keyword, and audience pruning
- AI-assisted ad copy and creative variants
- Automated budget reallocation rules
- Conversion and signal tracking review
- Plain-language weekly performance brief
Deliverables
- ROAS breakdown per channel and campaign
- Wasted-spend report with a cut list
- Optimized campaign structure and bids
- Creative and copy test plan
- Automated reporting dashboard or brief
Process
- Audit current accounts and tracking
- Find wasted spend and quick wins
- Restructure and set optimization rules
- Launch tests and monitor
- Weekly review and reallocation
FAQ
- Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook/Instagram), LinkedIn, and Microsoft Ads. The same analysis and optimization approach applies across paid channels.
- No. Pricing is a fixed setup plus a flat monthly retainer, so the incentive is performance, not spending more. You pay the platforms directly for media.
- AI speeds up the unglamorous parts: spotting wasted spend across thousands of search terms, clustering audiences, drafting and ranking ad variants, and flagging anomalies — so decisions are based on the full data, not a sample.
- I can work alongside an agency or take over the accounts. Either way you get an independent read on whether the spend is actually returning.
- Wasted-spend cuts usually show within the first few weeks. Structural ROAS gains typically build over 1-3 months as tests resolve.
Which ad platforms do you cover?+
Do you take a percentage of ad spend?+
How does AI actually help here?+
Will you replace our existing agency?+
How fast do we see results?+
Related practices